ParkSmart

Introduction

Welcome to ParkSmart’s websites, mobile applications, hosted platforms, payment interfaces, kiosks, and related online services (collectively, the "Services"). These Terms of Service (the "Terms") are a written contract between you and/or the company or organization on whose behalf you are acting (collectively, "you") and ParkSmart, Inc. ("ParkSmart," "Company," "we," or "us") and govern your access to and use of the Services.

These Terms apply to your use of ParkSmart’s consumer-facing and business-facing services, including parking payment tools, parking permit and validation tools, software platforms, account portals, customer support functions, and related digital features. In some cases, additional terms, order forms, service agreements, license agreements, master services agreements, statements of work, or location-specific rules may apply to a particular parking facility, customer account, permit program, software offering, or business relationship. If you or the organization on whose behalf you are acting has entered into a separate written agreement with ParkSmart, that separate agreement will control to the extent it conflicts with these Terms. In that case, these Terms will apply only to the parts of the Services and the activities not governed by the separate agreement, such as general public website use or individual user interactions outside the scope of the written customer contract. If you do not agree to these Terms, you must stop using the Services.

Arbitration

This section is important because it affects how legal disputes are resolved.

These Terms contain an Arbitration Agreement and class action waiver. Subject to the limited exceptions below, you and ParkSmart agree to resolve disputes through binding arbitration on an individual basis rather than in court.

What is arbitration?

Arbitration is a private dispute-resolution process in which a neutral arbitrator, rather than a judge or jury, decides a legal dispute. Arbitration is generally less formal than court, but the arbitrator can award the same individual damages and relief that a court can award in many cases.

Arbitration agreement

To the fullest extent permitted by law, any dispute, claim, or controversy between you and ParkSmart arising out of or relating to the Services, these Terms, the Privacy Policy, any transaction conducted through the Services, or your relationship with ParkSmart will be resolved exclusively through final and binding arbitration, except that either party may bring an individual action in small claims court if the matter qualifies and remains in that court, and either party may seek temporary or preliminary injunctive relief in a court of competent jurisdiction to protect intellectual property, confidential information, or other rights pending completion of arbitration.

Arbitration procedure

The arbitration will be administered by JAMS under its then-current Streamlined Arbitration Rules and Procedures. Unless the parties agree otherwise, the arbitration will be conducted by a single arbitrator. The arbitration may be conducted remotely, by submission of documents, in person in the county where you reside, or at another mutually agreed location, as permitted by the applicable rules and the arbitrator.

Governing law for arbitration

The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement. To the extent state law applies, the laws of the State of California, without regard to conflict-of-laws principles, will govern these Terms and any dispute not subject to the Federal Arbitration Act.

Fees

Each party will be responsible for the fees allocated to it under the applicable JAMS rules and applicable law. ParkSmart will pay fees where required by law. Each party will bear its own attorneys’ fees except to the extent a statute, contract, or arbitral rule allows recovery of fees by the prevailing party or otherwise authorizes such an award.

Class action waiver

You and ParkSmart agree that each may bring claims against the other only in an individual capacity and not as a plaintiff, claimant, or class member in any purported class, collective, representative, or private attorney general proceeding, except to the extent such waiver is prohibited by law.

Opt-out right

You may opt out of this Arbitration Agreement by sending written notice of your decision to opt out to ParkSmart within thirty (30) days after you first use the Services or first agree to these Terms, whichever occurs first. Your opt-out notice must include your name, mailing address, email address, and a clear statement that you want to opt out of the Arbitration Agreement. Opting out of arbitration will not affect any other part of these Terms.

Our Services

What ParkSmart does

ParkSmart provides parking management technology and related services for property owners, operators, employers, merchants, and end users. Depending on the location and product, the Services may allow users to pay for parking, register vehicles, apply for or manage parking permits, receive validations, review transactions, access software features, manage accounts, or interact with customer service. ParkSmart also provides tools used to support parking enforcement, lot management, occupancy management, reporting, auditing, and automated parking operations.

What ParkSmart does not do

ParkSmart does not guarantee that any particular parking space, facility, rate, permit, validation, or feature will always be available. Parking availability, rates, restrictions, hours, validations, and enforcement practices may vary by location and may be determined by the property owner, parking operator, employer, municipality, or other client using the Services. ParkSmart is not responsible for the separate terms, policies, or actions of property owners, operators, employers, municipalities, merchants, or third-party payment processors, except to the extent required by law.

Use of a parking facility is at your own risk. ParkSmart does not take custody of your vehicle or personal property merely by providing software, payment, validation, permit, or enforcement-related services unless ParkSmart expressly agrees otherwise in writing.

Separate location terms and customer programs

Certain parking facilities or client programs may have additional posted rules, permit terms, validations, restrictions, or conditions that apply to your use of a specific location or service. Those terms may address matters such as hours of operation, eligibility, grace periods, towing, citations, permit revocation, lot-specific rules, or validation limits. By using a location or program, you agree to comply with those additional rules.

Your Account

Account registration

Some parts of the Services may require you to create an account. You agree to provide current, complete, and accurate information and to keep that information updated. You may not create an account in someone else’s name, impersonate another person or entity, or provide information that is misleading or inaccurate.

Account security

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. If you believe your account has been accessed without authorization or that your credentials have been compromised, you must notify ParkSmart promptly.

Authorized business users

If you access the Services on behalf of an employer, property owner, operator, merchant, municipality, or other organization, you represent and warrant that you are authorized to act on that entity’s behalf and to bind that entity to these Terms.

User Content and License

If you submit, upload, or provide any content, reviews, comments, images, feedback, or other materials through the Services (“User Content”), you remain the owner of your User Content. However, we require a license from you to legally host, display, and otherwise use your User Content in connection with the Services; without this license, we could not allow you to upload or submit it. Accordingly, you grant ParkSmart a non exclusive, worldwide, royalty free, fully sublicensable and transferable license to use, host, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display your User Content, in any media now known or later developed, for the purposes of operating, providing, securing, and improving the Services and our business, and as otherwise described in these Terms and our Privacy Policy. We may use your reviews and comments to promote the Services. Aside from such reviews and comments, we will not use your User Content in public-facing advertising without first obtaining your permission or taking reasonable steps to remove or anonymize personal information.

Payments, Subscriptions, Permits, and Validations

Payments

If you use the Services to pay for parking, permits, citations, or related offerings, you agree to pay all applicable amounts, taxes, processing fees, and other charges displayed at the time of the transaction. Payments may be processed by third-party payment processors. By submitting payment information, you authorize ParkSmart and its payment processors to charge the payment method you provide for the applicable transaction.

Subscriptions, recurring charges, and monthly parking plans

Some Services, including parking permits, monthly parking plans, account features, or other offerings, may be offered on an automatically renewing or recurring-payment basis (each, a “Subscription”). Subscription benefits may be subject to availability, posted rules, facility-specific restrictions, and any additional terms disclosed at signup.

Before you enroll, ParkSmart will disclose the material Subscription terms, including the plan or service, price, billing frequency, renewal terms, when charges begin, any trial or promotional terms, how to cancel, and ParkSmart’s contact information. These terms will be presented before purchase and near the request for your consent.

By enrolling in a Subscription, you authorize ParkSmart and its payment processors to charge your selected payment method for the amounts disclosed at signup and on a recurring basis until you cancel or the Subscription ends. Unless otherwise disclosed or required by law, your Subscription automatically renews at the end of each billing period at the then-current rate unless you cancel before the next charge is processed.

ParkSmart will obtain your affirmative consent to the automatic-renewal or continuous-service terms before charging you and may retain records of your consent and related transaction information. After enrollment, ParkSmart will send you an acknowledgment or confirmation that includes the Subscription terms, cancellation policy, and instructions for canceling. If your Subscription includes a free trial, promotional price, or discounted period, the acknowledgment will explain how to cancel before charges begin or before the regular price applies.

You may cancel using the method disclosed at signup and in your acknowledgment. If you enroll online or through the mobile app, ParkSmart will allow you to cancel online or through another electronic method, subject to reasonable account authentication. You may also cancel by [insert toll-free number, email address, account portal, in-app path, or other easy-to-use cancellation method]. Unless otherwise disclosed or required by law, cancellation takes effect at the end of the then-current billing period, and ParkSmart does not provide refunds or credits for partial billing periods.

ParkSmart may send Subscription-related notices, including renewal reminders, trial or promotional-period notices, fee-change notices, receipts, and cancellation confirmations, by email, text message, in-app message, account notice, or another contact method associated with your account. If your Subscription is billed through an app store or other third-party platform, your purchase and cancellation may also be governed by that platform’s terms and tools.

Transaction timing and accuracy

It is your responsibility to confirm that the parking session, permit, validation, location, license plate number, duration, and other transaction details are accurate before completing a transaction. ParkSmart is not responsible for errors caused by incorrect information submitted by you, including an incorrect license plate number, stall number, zone, location, or payment amount.

Permits and validations

Parking permits and validations are subject to the rules of the applicable facility, customer, or program. A permit or validation does not guarantee space availability unless expressly stated otherwise. ParkSmart may suspend, revoke, or restrict a permit or validation if required by a customer program, facility rules, misuse concerns, nonpayment, fraud concerns, or operational needs.

No refunds unless required or stated

Except as otherwise required by law or expressly stated in a facility-specific policy, transaction confirmation, permit program rule, or separate written agreement, payments are non-refundable. If you believe you were charged in error, you must contact ParkSmart or the applicable facility/program contact promptly with enough information for us to review the issue.

Parking Enforcement and Operational Data

Certain Services support parking compliance, permit verification, occupancy management, session tracking, gate access, or enforcement activities. Where applicable, ParkSmart or its clients may use license plate recognition, automated license plate recognition, images, timestamps, permit records, validation data, and related parking information to determine eligibility, verify payment or authorization, assess compliance with posted rules, calculate fees, issue notices, investigate misuse, or support audits and reporting.

You agree that ParkSmart and its clients may rely on operational data generated through the Services and related systems, subject to applicable law, to administer parking programs and facility rules. Nothing in these Terms limits any rights or obligations disclosed in ParkSmart’s Privacy Policy regarding personal information.

Prohibited Conduct

You agree not to misuse the Services. This includes, without limitation, using the Services in violation of law; interfering with the proper operation or security of the Services; attempting to gain unauthorized access to any account, system, or data; scraping, harvesting, or extracting data through automated means without our written permission; reverse engineering or attempting to derive source code from any software except as expressly permitted by law; using the Services to commit fraud or submit false information; using another person’s payment credentials or account without authorization; or using the Services in a way that could damage, disable, overburden, or impair ParkSmart’s systems or the use of the Services by others.

You also agree not to use the Services in a way that violates posted parking rules, permit restrictions, validation rules, or facility terms, or that facilitates unauthorized parking, evasion of parking fees, falsification of parking records, or misuse of customer accounts.

Third Parties

The Services may involve or link to third parties, including property owners, parking operators, employers, municipalities, merchants, validation partners, payment processors, software integrations, analytics providers, map providers, wireless carriers, and other vendors. These third parties may have their own terms, policies, and practices that apply to your dealings with them.

ParkSmart is not responsible for third-party websites, products, services, content, policies, or acts or omissions, except as required by law. Your use of third-party services is at your own risk and may be governed by separate agreements between you and those third parties.

Mobile Devices, Apps, and Communications

Mobile devices and carriers

When you access the Services through a mobile device or wireless network, your carrier’s messaging, data, and other rates and fees may apply. Not all Services or features may be available on all devices, operating systems, browsers, or carriers.

Software updates

If you use a ParkSmart mobile application or other software, you agree that the software may automatically install updates, upgrades, fixes, patches, or new versions designed to improve security, functionality, or performance.

Electronic communications

By using the Services or providing your contact information, you consent to receive transactional, operational, or account-related communications from ParkSmart electronically, including by email, in-app message, or text message where applicable. For marketing messages, ParkSmart will provide any consent choices required by law. You may opt out of marketing emails by using the unsubscribe link in the message, and you may opt out of text messages by replying STOP where applicable. Even if you opt out of marketing, ParkSmart may still send you transactional or service-related communications.

Intellectual Property

License to you

Subject to your compliance with these Terms, ParkSmart grants you a limited, non-exclusive, revocable, non-transferable, non-sublicensable license to access and use the Services for their intended purpose. This license does not give you any ownership rights in the Services or any ParkSmart intellectual property.

ParkSmart property

The Services, including all software, technology, designs, compilations, content, trademarks, logos, service marks, trade names, text, graphics, interfaces, and other materials made available by ParkSmart, are owned by or licensed to ParkSmart and are protected by intellectual property and other laws. Except as expressly permitted in these Terms, you may not copy, modify, distribute, sell, lease, display, reproduce, create derivative works from, decompile, or otherwise exploit any portion of the Services without ParkSmart’s prior written consent.

Feedback

If you provide ParkSmart with comments, suggestions, ideas, or other feedback regarding the Services, you grant ParkSmart a worldwide, perpetual, irrevocable, royalty-free right to use and incorporate that feedback for any lawful purpose without compensation to you.

ParkSmart respects the intellectual property rights of others. If you believe content made available through the Services infringes your copyright, you may send a notice with sufficient detail to allow us to investigate the claim, including identification of the copyrighted work, the allegedly infringing material, your contact information, and a statement made in good faith and under penalty of perjury that your claim is accurate and that you are authorized to act on behalf of the copyright owner.

Notices should be sent to the contact information listed below with the subject line “DMCA Notice.” ParkSmart may remove or disable access to material claimed to be infringing and may terminate repeat infringers where appropriate.

Disclaimers

THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS TO THE FULLEST EXTENT PERMITTED BY LAW. PARKSMART DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING, USAGE, OR TRADE.

PARKSMART DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM DELAYS, DEFECTS, VIRUSES, OR OTHER HARMFUL COMPONENTS, OR THAT ANY PARKING SPACE, VALIDATION, PERMIT, SOFTWARE FEATURE, OR ENFORCEMENT RESULT WILL BE AVAILABLE, ACCURATE, OR MEET YOUR EXPECTATIONS. SOME JURISDICTIONS DO NOT ALLOW CERTAIN WARRANTY DISCLAIMERS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, PARKSMART AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, LICENSORS, SERVICE PROVIDERS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, PARKSMART’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF: (A) THE AMOUNTS YOU ACTUALLY PAID TO PARKSMART FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US $100.00). SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON CERTAIN DAMAGES OR LIABILITY, SO THE FOREGOING LIMITATION WILL APPLY TO YOU ONLY TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.

Indemnification

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless ParkSmart and its affiliates, officers, directors, employees, contractors, licensors, service providers, and agents from and against any claims, damages, losses, liabilities, judgments, fines, penalties, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to your use of the Services, your violation of these Terms, your violation of any law or third-party rights, your misuse of a parking facility or program, or information or content you submit through the Services.

Termination and Suspension

ParkSmart may suspend, restrict, or terminate your access to all or part of the Services at any time, with or without notice, if ParkSmart believes that you have violated these Terms, violated applicable law, created risk or possible legal exposure, interfered with the Services or others’ use of the Services, provided false information, failed to pay amounts due, or otherwise acted inconsistently with the intended use of the Services.

You may stop using the Services at any time. Any provisions of these Terms that by their nature should survive termination will survive, including provisions relating to arbitration, intellectual property, disclaimers, limitation of liability, indemnification, payment obligations, and governing law.

Governing Law and Venue

Except as otherwise provided in the Arbitration section, these Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. Subject to the Arbitration section, any action seeking temporary or preliminary injunctive relief or otherwise properly brought in court must be brought exclusively in the state or federal courts located in Contra Costa County, California, and you and ParkSmart consent to personal jurisdiction and venue in those courts.

Changes to These Terms

ParkSmart may update these Terms from time to time to reflect changes in the Services, technology, law, or business practices. If ParkSmart makes a material change, ParkSmart will post the updated Terms and update the “Last Updated” date above, and may provide additional notice where required by law. Your continued use of the Services after the updated Terms become effective means you accept the revised Terms.

ParkSmart’s Privacy Policy is incorporated into these Terms by reference and describes how ParkSmart collects, uses, and discloses personal information. Additional terms, notices, policies, posted rules, permit conditions, payment terms, or facility-specific requirements may also apply to certain Services and are incorporated into these Terms to the extent they apply.

Contact Information

ParkSmart, Inc.
1630 North Main Street #372
Walnut Creek, California 94596
Email: info@parksmartinc.com

We take user privacy seriously. This Privacy Policy explains how ParkSmart Inc. ("ParkSmart," "Company," "us," "we," or "our") collects, uses, discloses, retains, and otherwise processes personal information relating to individuals who visit our websites, interact with our online services, contact us, use our products or applications, receive services at locations that use our technology, or otherwise engage with us as customers, end users, employees of customer organizations, business contacts, or licensees.

Scope and role

This Privacy Policy applies to personal information collected online and offline by ParkSmart in connection with our websites, hosted software, permit and validation tools, payment interfaces, support channels, and marketing activities.

In some circumstances, ParkSmart acts directly as the business or controller for personal information. In other circumstances, such as when ParkSmart provides services to a property owner, parking operator, or other client, ParkSmart may process personal information on behalf of that client under a contract. In those cases, the client may provide additional privacy notices that apply to the client's own handling of personal information.

How do we collect and use information?

We collect personal information from several sources. First, we collect information directly from you, for example when you visit our website, request information, create an account, pay for parking, register a permit, submit a form, sign up for updates, respond to a survey, or otherwise communicate with us. We also collect information automatically from your device or browser through cookies, SDKs, pixels, server logs, tags, and similar technologies when you interact with our websites, applications, or other online services.

In addition, we receive personal information from our customers, licensees, and business partners, including property owners, parking operators, employers, merchants, validation partners, landlords, and municipalities that authorize parking or provide information needed for us to administer services on their behalf. We may obtain information from service providers and other vendors, such as payment processors, hosting and infrastructure providers, analytics providers, communications vendors, identity verification providers, and fraud‑prevention services. We may also collect information from public sources and social media when you interact with our public pages or otherwise make information about yourself publicly available. Finally, we may receive personal information in connection with corporate transactions involving our business, such as mergers, acquisitions, reorganizations, or asset transfers.

We may collect, use, disclose, and otherwise process personal information for a variety of business and commercial purposes. These include providing parking, payment, permitting, validation, auditing, reporting, enforcement, software, and account management services, as well as operating, maintaining, securing, debugging, improving, and personalizing our websites, applications, platforms, and related services. We use personal information to create, authenticate, service, and administer accounts, permits, validations, transactions, and customer relationships, and to process payments, refunds, invoices, receipts, and related financial records.

We also process personal information to detect, investigate, prevent, and respond to fraud, abuse, security incidents, unauthorized access, and other unlawful or harmful activity. In the context of parking operations, we use information to monitor parking compliance, verify permits and validations, determine parking session duration, process notices or citations, support lot and facility management, and maintain accurate operational records. We may use your information to communicate with you about our services, transactions, support requests, updates, and other business related matters, including permitted marketing communications.

Personal information is further used to perform analytics, measure website and campaign performance, and understand how users interact with our services so that we can improve and develop our offerings. We may process personal information to comply with law, regulation, legal process, and law enforcement requests, to satisfy contractual obligations, and to support internal governance, risk, and compliance functions. We also use information to establish, exercise, or defend legal claims and to maintain records relevant to disputes, investigations, audits, and litigation holds. Finally, we may process personal information for other purposes that are disclosed to you at the time of collection or that you otherwise authorize or consent to.

We may use personal information to create aggregated or deidentified data for analytics, research, or other permitted purposes. When we maintain information in deidentified form, we commit to maintaining that information in deidentified form and will not attempt to reidentify it except as permitted by law.

Categories of personal information collected

Depending on how you interact with us, we collect different types of personal information. This may include identifiers and contact information, such as your name, email address, telephone number, mailing address, account username, customer number, employer‑provided identifier, and invoice number. It may also include vehicle and parking information, such as license plate numbers, vehicle details, parking permit data, parking stall numbers, parking session details, validation records, citations or notices, and parking locations. In connection with payments, we receive payment and transaction information, including billing details and payment status from our payment processors. When you use our websites or applications, we collect internet and network activity data, including IP address, device identifiers, and information about how you navigate our pages. In certain cases, we may receive geolocation data, audio, electronic, or visual information (such as support communications or license plate images), professional or employment‑related information, and inferences drawn from this data to help operate and improve our services.

Here is a chart outlining how we collect and use information and for what purposes.

Category of Data	Examples of Data	How We Collect It	Business / Commercial Purposes
Identifiers and contact information	Name, email address, telephone number, mailing address, account username, customer or employer ID This information may include data under Cal. Civ. Code §1798.80(e))	You provide this information when you contact us, create an account, register a permit, or pay for parking through our services	To provide and administer our services, communicate with you, manage accounts and permits, respond to inquiries, maintain records, and comply with legal and contractual obligations
Vehicle and parking information	License plate number, issuing state, vehicle description, parking stall number, parking session dates and times, permit or validation details, citation identifiers	You provide this information when you register a vehicle or permit or pay for parking; it may also be captured by license plate recognition (LPR/ALPR) technology at certain locations	To operate parking programs, verify permits and validations, determine parking duration and fees, monitor compliance, manage occupancy, support enforcement, handle disputes, and maintain operational audit logs
Payment and transaction information	Payment card details processed by our payment processor, billing address, amount paid, payment status, receipt information, and transaction history We use Stripe for processing payments. See Stripe's Privacy Policy at https://stripe.com/us/privacy	You provide payment details to our payment processor; we receive limited transaction information and references	To process payments and refunds, provide receipts, reconcile accounts, detect and respond to fraud, maintain financial records, and comply with tax, accounting, and other legal requirements
Internet or network activity data	IP address, device identifiers, browser type, operating system, cookie identifiers, pages viewed, referring URLs, clickstream data	Automatically collected through cookies, pixels, SDKs, server logs, and similar technologies when you visit our websites or applications	To operate and secure our websites and applications, debug and improve performance, understand use of our services, personalize certain content, and where permitted, support analytics and advertising activities
Geolocation data	Approximate location derived from IP address; more precise location where you enable location-based features	Derived from your device, your use of location-based features, or LPR/ALPR systems at participating locations	To display relevant parking locations, verify parking sessions, support enforcement, and maintain accurate operational records, subject to applicable law
Audio, electronic, or visual information	Customer support communications, images or video of parked vehicles or license plates, system logs	You provide it when you contact us, and it may be collected at locations that use LPR/ALPR or other technology	To provide support, investigate incidents, verify events, protect our services and users, and comply with legal, regulatory, and security obligations
Professional or employment-related information	Employer name, work email, role, parking authorization status, job application data	Provided by you or your employer, or submitted in job applications or vendor onboarding	To administer employer and property-managed parking programs, verify eligibility for certain parking products, and evaluate job or vendor applications
Inferences and aggregated/deidentified data	Preferences, usage patterns, occupancy trends, risk indicators derived from the information above	Derived by us or our service providers from other data we collect	To analyze and improve our services, develop new features, optimize operations, and generate insights, generally in aggregated or deidentified form where appropriate

When do we disclose information?

As part of our business, we disclose information as follows and for the purposes outlined above, which include business purposes to provide and improve the services we offer and comply with legal and contractual obligations, as well as commercial purposes in the limited circumstances outlined.

Services providers, contractors, and processors that provide hosting, payment processing, cloud storage, customer support, identity verification, communications analytics, security, maintenance, auding, and related services.
Customers, clients, property owners, operators, employers, merchants, and licensees that use our services to administer parking, permits, validations, authorizations, occupancy, and related operations.
Parties involved in a corporate transaction such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets.
Advertising, analytics, and technology partners involved in site analytics, campaign measurement, and advertising functions.
Disclosure of Device Data. For information about our use of cookies and other technologies, see further below. Such disclosure is for business purposes, i.e., to provide the Services.
Government entities, regulators, law enforcement, and parties to legal process when disclosure is reasonably necessary to comply with law or protect rights, safety, and property.
Other parties with your direction or consent.

When required by law, ParkSmart enters into contracts with processors, contractors, or service providers that restrict their retention, use, and disclosure of personal information and require appropriate privacy and security measures.

How do we use cookies and similar technologies?

We and our partners may use cookies, pixels, tags, SDKs, web beacons, local storage, and similar technologies to collect information about your interactions with our websites, applications, and communications. These technologies help us operate our services, remember your preferences, understand how our sites are used, and, where applicable, support analytics, advertising, and security functions.

These technologies may be used for the following purposes:

Strictly necessary: to operate the website, enable core functions, maintain security, complete transactions, and remember privacy choices.
Functional: to remember preferences, settings, and user experience choices.
Analytics: to understand website traffic, usage, performance, and engagement.
Advertising and targeted advertising: to deliver and measure ads, limit repeated ads, and support more relevant marketing on our site and on other sites or services.

For example, ParkSmart uses Google Analytics to help analyze how users interact with our websites and applications. Google Analytics may collect information such as your IP address, device identifiers, browser information, pages visited, and interaction data, which is transmitted to and stored by Google and used to provide us with reports and insights about site usage. You can learn more about how Google collects and processes data by visiting Google's Privacy Policy at https://policies.google.com/privacy and Google's technologies overview at https://policies.google.com/technologies/partner-sites.

We may also use other third‑party tools that place their own cookies or similar technologies on our services. These providers have their own privacy policies, and we encourage you to review them to understand their data practices. Where required by law, we will disclose the key third‑party cookies and tools used on our site and provide links to their privacy information in our cookie or privacy notices.

You can manage cookies through your browser and device settings and, where available, through our cookie management tools. Blocking or deleting certain cookies may affect site functionality. Where required by law, ParkSmart will honor applicable opt‑out requests and consent preferences for cookies and similar technologies used for advertising, sale, sharing, or targeted advertising, and will respect valid opt‑out preference signals to the extent required by applicable law. For more information and ways to opt out, see https://www.allaboutcookies.org/, and learn how more or opt-out of third-party cookies and mobile device ID practices.

Do we sell or share information?

We do not sell personal information for money. However, some disclosures involving advertising, analytics, cookies, pixels, software development kits, or similar technologies may be considered a "sale," "sharing," or "targeted advertising" under certain state privacy laws, depending on the facts and the law that applies.

Accordingly, where required by law, ParkSmart provides consumers the right to opt out of:

the sale of personal information;
the sharing of personal information for cross-context behavioral advertising; and
the processing of personal data for targeted advertising.

ParkSmart also processes opt-out preference signals where required by applicable law and where the signal can be recognized as a valid request for that browser or device. For more information or to make a privacy request, please contact us.

License plate recognition and parking operations data

Purpose: In certain circumstances/locations, we may use LPR or ALPR technology (i.e., a visible camera on a vehicle), through our service provider, to capture license plate data for the Services, namely to register for a parking permit, pay for parking, validate paid and permitted license plates, and determine accurate parking fees. This purpose of this provision is to ensure respect for individuals' privacy and civil liberties.

Data Collection/Use: In these circumstances, the following data may be collected (but not necessarily accessed): vehicle license plate image, number, and state; and date, time, and location. We may use this data to identify abandoned vehicles, identify open parking spaces, permit gate entry/exit if applicable, respond to legitimate inquiries from law enforcement or court orders or legal process, or issue fees or notices. For example, data can be used to assess parking time limits.

Authorization: ALPR data is not available to employees for personal use. We use an independent third-party service provider, who collects and stores the data. Our authorized users include employees and contractors (if applicable) with an operational need to have access, i.e., the President and Vice President, Office Manager, Operations Manager, and Product Development, as well as parking supervisors, auditors, and IT staff if applicable. These individuals will be required to comply with the following training requirements: review of applicable legal requirements, review proper use of and access to the system, and review of escalation procedures as applicable.

Monitoring: The ALPR system will be monitored by the President and Vice President, or their designee(s), to ensure the security and accuracy of the information and compliance with applicable privacy laws, including by correcting any errors made known to them and to ensure that only authorized personnel with a legitimate business need be granted access. ALPR system audits shall be conducted on a regular basis. Logins and queries are stored and include the username, date, time, purpose, and query criteria. Data is stored for a legitimate purpose, as outlined to users and above. We will commit to monitoring and auditing the collection, access, and storage procedures.

Transfer of Data: The sale and unauthorized sharing or transfer of ALPR information is prohibited by Company policy. Violations will include disciplinary action up to and including termination. The process for sharing or transfer of ALPR information shall include at least a written request with the name of the requestor, the intended purpose of obtaining the information, and the lawful basis or other legal authorization for obtaining the information; the request shall be reviewed by the person authorized for monitoring the ALPR system or designee, with any approved request and contact information for the requestor retained on file in access logs. We take steps to ensure that ALPR data will not be sold or disclosed for commercial marketing or promotional purposes, disclosed without authorization, or disseminated to those not authorized. Subject to and as required by applicable laws, we may provide ALPR data to law enforcement or a governmental agency upon legitimate inquiry such as with a warrant, or with valid court order or legal process.

System: ParkSmart is the owner of ALPR equipment. ALPR data is stored in the databases of our service provider, Route1/Genetec. Some data may be processed by us if applicable, such as if data is necessary to process a transaction for our Services, and may be combined with other data. For information about Route1/Genetec's privacy practices, please visit their privacy policies.

Security: We and our service provider use administrative, operational, technical and physical safeguards to protect ALPR data from unauthorized access, use, destruction, and disclosure. For example, we use password-protected access to ALPR data. In addition, the database usage shall be monitored and audited. Operational measures include training authorized users on proper use and secure practices of ALPR data. Physical controls include having network equipment and servers containing ALPR data being maintained and accessed only by authorized personnel. Technical measures include encryption where applicable and necessary updates/patches. If a data breach occurs, proper data breach notifications will be made in accordance with applicable law.

Retention: ALPR data will be retained or stored as necessary based on the parking facility location for the collection purposes and uses. Specifically, license plate information and images collected using the ALPR system will remain on file for a period of ___ days, unless otherwise authorized or required by applicable laws, such as if there is a court order or legitimate law enforcement or legal process request requiring a longer period. Parking facilities may set specific ALPR retention policies upon written request and subject to applicable laws. For information about how third parties, including our service provider, retain ALPR records, please refer to their privacy policies.

How do we protect and transfer information?

Consistent with others in our industry, we take efforts to employ security measures for personal information, taking into account reasonable security procedures and accessible technology. These data protection measures include engagement of a cybersecurity vendor and cybersecurity audit, access and operational controls on an as-needed basis, and review of our processes. However, no system can be completely secure; and we cannot promise, and you should not expect, that your personal information will always remain secure. Your provision of personal information and use of parking facilities is at your own risk. The safety and security of your information also depends on you. Take steps to safeguard your passwords and other data and notify us as soon as possible if you believe your account security or related information or device has been breached.

If you are visiting the services from a location outside of the United States, your connection will be through and to servers located in the United States. By using the services, you consent to the transfer of personal data to the United States and its storage and use as specified herein.

How long do we retain information?

We retain personal information for the length of time necessary to fulfill the purposes outlined in this Privacy Policy, unless a different retention period is requested by you or required or permitted by law. For example, we will retain your personal information for as long as it is needed to provide you with the Services or fulfill a legal or contractual obligation. We may also aggregate, deidentify, or anonymize personal information as applicable for use in analytics.

We use the following criteria to determine how long we retain personal information: (a) our relationship with you, such as if there is an open contract or account or a pending transaction or request; (b) legal obligations to retain personal information for certain purposes, such as to maintain transaction records; and (c) other obligations or considerations relating to the retention of data, such as contract requirements, litigation holds, investigations, or statutes of limitation. For more information about our retention policy for ALPR data specifically, please see above.

What are your privacy rights?

Even though some privacy laws may not formally apply to our business, we take your privacy seriously and aim to give you meaningful choices about how your personal information is used and shared. If you would like to submit a privacy request or have questions about this Privacy Policy, please contact us using the information below and include your name and the email address or other identifier you use with our services so that we can verify and process your request.

You can make a privacy request to us directly or through your authorized agent; if an authorized agent is making a request on your behalf, the agent should provide their name and contact information, such as an email address, in addition to your information. There may be situations where we cannot grant your request; for example, if you make a request and we cannot verify your identity, or if you request deletion of data that we have a legal obligation to keep. Where we deny your request, we will take steps to inform you of the denial and provide an explanation of our actions and the reasons for the denial.

Applicable privacy laws have different requirements and depend on various factors, such as where you live and the data at issue. If applicable, the following privacy rights may apply to you.

Access. You can access and obtain your data and ask us for certain information, including: the categories of personal information collected and used; the categories of the sources of data; the business or commercial purposes for collecting, selling, or sharing data if applicable; the categories of third parties to whom data is disclosed; and the specific pieces of personal information collected. You also have a similar right to data portability.
Amend. You can amend, correct, or rectify your data if it is inaccurate.
Delete. You can have your data deleted subject to certain legal limitations.
Limit. You can limit the processing of your data, in particular any sensitive data, and limit use of automated decision making, such as profiling if applicable.
Opt-Out. You have the right to opt-out of certain data practices. For example, you can unsubscribe from marketing communications (if any) by following the opt-out instructions in each message or by contacting us. You may also opt out of certain practices if applicable.
Complaints. You have the right to make certain complaints, including for privacy concerns. We value your feedback and seek the opportunity to work with you on any issues. You have the right to no discrimination for asserting your privacy rights.
Specific Laws. A number of U.S. states have their own privacy laws, and those laws may give you additional rights depending on where you live and how we interact with you. For example, if you are a California resident, you may have rights under California law, including the California Consumer Privacy Act (CCPA), and, under California's "Shine the Light" law, you may request information about certain types of personal information we share with third parties for their own direct marketing purposes, if any. Residents of other states or countries may have additional rights under local law, such as rights to access, correct, update, erase, or restrict certain processing of their personal information. This Privacy Policy is intended to describe, in one place, the categories of personal information we collect, the sources of that information, the purposes for which we use it, and the types of third parties with whom we disclose it so that it aligns with these requirements. When we collect and use personal information, we do so as needed to provide our services, to perform our contracts with you or with our customers, with your consent where required, and to pursue our legitimate business interests in ways that are consistent with applicable privacy laws and your rights.

Do we collect information about children?

ParkSmart's websites and consumer-facing online services are not directed to children under 13, and ParkSmart does not knowingly collect personal information online from children under 13 without the consent required by applicable law.

If ParkSmart learns that it has collected personal information online from a child under 13 in a manner not permitted by law, ParkSmart will take appropriate steps to delete that information. Our privacy practices are designed to fall outside of or otherwise comply with the Children's Online Privacy Protection Act (COPPA) and related laws.

How do we use or disclose sensitive information?

We treat sensitive personal information with extra care and only use or share it when it is reasonably necessary to provide and support the services you ask for, keep our services safe and reliable, prevent fraud or illegal activity, or protect people's physical safety. When the law requires us to get your permission before using sensitive personal information, we will do so in a clear, appropriate way, and we will not use this type of information to build a detailed profile about you or to infer new characteristics about you beyond these limited purposes.

Marketing communications

You may opt out of receiving promotional emails from ParkSmart by using the unsubscribe link in the email or by contacting us. Even if you opt out of promotional communications, ParkSmart may still send you transactional or relationship messages, such as receipts, support responses, service notices, security alerts, or legally required notices.

Do Not Track (DNT) and Global Privacy Control (GPC) signals

Some browsers offer a "Do Not Track" ("DNT") setting that sends a signal to websites that you do not want to be tracked. Because there is no common agreement on how to interpret DNT signals, our sites do not respond to DNT signals alone. You can still manage cookies and similar technologies using your browser settings and the options described in this Privacy Policy.

Some browsers and extensions support opt‑out preference signals, such as Global Privacy Control ("GPC"), that indicate you want to opt out of certain data uses, including "sale," "sharing," or "targeted advertising" under some state laws. When we recognize a valid opt‑out signal from your browser or device and applicable law requires it, we treat that signal as a request to opt out of those activities for that browser or device. You can also use the opt‑out links, cookie or privacy settings, and contact methods we provide to apply your choices more broadly.

External sites and services

Our websites and services may contain links to websites, applications, payment pages, integrations, or services operated by third parties. This Privacy Policy does not apply to third parties' independent privacy practices, and ParkSmart encourages you to review their privacy notices.

Change to this Privacy Policy

We will update this Privacy Policy when our privacy practices or laws change or as otherwise required or permitted by applicable law. Each time you use the services, the current version of this Privacy Policy will apply. Unless we receive your express consent, any materially revised Privacy Policy will apply only to information collected after the effective date of the revised Privacy Policy. You should review any updates. If you do not consent, you should cease using the services.

How can you contact us?

Please contact us with any questions or concerns! We can be reached at: info@parksmartinc.com.

ParkSmart, Inc.
1630 North Main Street #372
Walnut Creek, CA 94596

Last Updated: April 9, 2026